Yesterday evening, Gawker.com published a story about the CFO of Conde Nast texting an escort. It was an editorial call, a close call around which there were more internal disagreements than usual. And it is a decision I regret.

The story involves extortion, illegality and reckless behavior, sufficient justification at least in tabloid news terms. The account was true and well-reported. It concerns a senior business executive at one of the most powerful media companies on the planet.

In the early days of the internet, that would have been enough. “We put truths on the internet.” That has been the longstanding position of Gawker journalists, some of the most uncompromising and uncompromised on the internet. I cannot blame our editors and writers for pursuing that original mission.

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But the media environment has changed, our readers have changed, and I have changed. Not only is criticism of yesterday’s piece from readers intense, but much of what they’ve said has resonated. Some of our own writers, proud to work at one of the only independent media companies, are equally appalled.

I believe this public mood reflects a growing recognition that we all have secrets, and they are not all equally worthy of exposure. I can’t defend yesterday’s story as I can our coverage of Bill O’Reilly, Hillary Clinton or Hulk Hogan.

We are proud of running stories that others shy away from, often to preserve relationships or access. But the line has moved. And Gawker has an influence and audience that demands greater editorial restraint.

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Gawker is no longer the insolent blog that began in 2003. It does important and interesting journalism about politicians, celebrities and other major public figures. This story about the former Treasury Secretary’s brother does not rise to the level that our flagship site should be publishing.

The point of this story was not in my view sufficient to offset the embarrassment to the subject and his family. Accordingly, I have had the post taken down. It is the first time we have removed a significant news story for any reason other than factual error or legal settlement.

Every story is a judgment call. As we go forward, we will hew to our mission of reporting and publishing important stories that our competitors are too timid, or self-consciously upright, to pursue. There will always be stories that critics attack as inappropriate or unjustified; and we will no doubt again offend the sensibilities of some industries or interest groups.

This action will not turn back the clock. David Geithner’s embarrassment will not be eased. But this decision will establish a clear standard for future stories. It is not enough for them simply to be true. They have to reveal something meaningful. They have to be true and interesting. These texts were interesting, but not enough, in my view.

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In light of Gawker’s past rhetoric about our fearlessness and independence, this can be seen as a capitulation. And perhaps, to some extent, it is. But it is motivated by a sincere effort build a strong independent media company, and to evolve with the audience we serve.